eBay Promoted Listings using Ad-Lister

eBay Promoted Listings using Ad-Lister

What are Promoted Listings?

eBay Promoted Listings is an advertising service provided by eBay that allows you to get more views on your listings and increase the overall sales through rate of your products by increasing their visibility on eBay.

eBay Promoted Listings is now available through Ad-Lister in two different campaign types:
  1. Promoted Listings Standard - Cost Per Sale advertising campaigns
  2. Promoted Listings Advanced - Cost Per Click advertising campaigns

Why should you consider using Promoted Listings?

These campaigns can increase the visibility of your products on Search pages, on the View Item page, My eBay, and Browse pages together with other eBay ad locations exclusive to the Promoted Listings campaigns.
Promoted Listings Standard - Cost per Sale Advertising 

Getting Started with the Promoted Listings page

After going through the steps of creating a couple of campaigns, you will ten be able to view them on the Promoted Listings page. 

Note
On this page you can:
  1. Create new campaigns
  2. Import existing ones from eBay
  3. Rebuild reports
  4. Update the budget statuses

On the promoted listings page you will be able to select what metrics you'd like the PL Dashboard to display such as Impressions, Clicks, Cost per click, Ad fees, Sales, etc. 



On the top Right side of the PL page, you have a dropdown from which you can select the views:


The list includes:
  1. General
  2. Standard (Cost-per-Sale)
  3. Advanced (Cost-per-Click)
  4. Listings Report
  5. Keywords Report
  6. Search Query Report
  7. Transaction report
  8. Campaign Performance Summary

Changing Campaign statuses


Further down the page, where you can see your active campaigns, you also have the chance to change the status of campaigns that are currently running by clicking on their status bubble:


You can also see which listings are a part of the campaign by simply clicking on the total number of listings within the grid. 


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